#036: SIV Paul Freed – The Art of Recruiting

How to differentiate yourself and your opportunity

Paul Freed

Did I Ever Mention That Success Is Voluntary?

That Includes Recruiting Success

I am very excited to introduce you to my friend Paul Freed. I meet Paul 5 years ago at a Michael Hyatt conference titled Launch. We had a lot in common and decided to start a Mastermind group with a couple of other guys we had met. The time we spent working together helped me to clarify exactly what I wanted my podcast and blog to look like. Paul’s insight and passion dramatically impacted my thinking and my business.

Paul is a named partner in Seattle’s premiere executive search firm. In other words he helps companies attract top-level candidates for companies like Starbucks, REI, Zillow and T-Mobile. He travels all over the world speaking about job search, recruiting and employee attraction. He is the only person I know personally who has given a TED talk. To say Paul is a power player is a major understatement. On top of all that, he is one of the nicest guys you could ever meet.

What We Talked About

  • Most people fall backwards into their career
  • The cyclical nature of business
  • Mixing your identity with your job title
  • How to not allow your job to define you
  •  You have value, meaning and worth regardless of how things are going
  • How his firm went from no revenue for two months and came roaring back to be the largest executive search firm is the Pacific Northwest.
  • The two questions you must nail on your job interview
  • How to benchmark your competition
  • Why most companies job descriptions suck
  • What to do about it
  • Recruiting is a sales and marketing function
  • Putting you best recruiting pitch into a 2-3 paragraph narrative and including it in the job description
  • Looking for candidates that are working and happy vs. job seekers
  • Organizations hire based on competency and fire based on culture
  • The importance of reading your job description out loud
  • Why video emails are so critical and can be your unfair competitive advantage
  • And other duties as assigned

The Four Books We Talked About

As always, just click on the covers below to learn more.

Book cover how to win friends

Platform by Michael Hyatt




Connect With Paul

Pauld would love to connect with you and help any way he can. To find out more go to his website:


Thank You For Listening

I really appreciate you listening to the podcast and would love it if you would be so kind as to rate the podcast on iTunes.  To do that, all you have to do is go to http://successisvoluntary.com/iTunes and follow the instructions.  It will take you less than 30 seconds and would be a huge help to me as it will keep the podcast towards the top of the business charts in iTunes which will help new people discover it.

I look forward to seeing you back here next week, in the meantime, don’t forget that everything you do in this business is voluntary.  Including success!!!

Please note: I reserve the right to delete comments that are offensive or off-topic.

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