#029: Les Heinsen – Optimism Isn’t Enough

Les and Sharon Heinsen

Les Heinsen is one of my heroes. I don’t use that term loosely. I won’t take time to explain that statement here. I covered that 4 years ago the last time Les came on the SIV Podcast. During his time with us then, he gave an absolute Masters Class on leadership. Listen to it HERE

I asked Les to appear again today to dig in to the concept he taught me 15+ years ago, “Just because time passes doesn’t mean that things are going to get better.”

One of the things I admire most about Les is his optimism and ability to encourage others. He is someone that believes in his people and helps them to see the future as it could be. As optimistic as Les is, he fully understands that optimism isn’t enough… Not by a long shot.

Lessons I Learned From Les This Week

  • We can be efficient with things. We must be effective with people. Don’t get them reversed!
  • Pursue your passions.
  • We must be intentional with our business.
  • Don’t just build a business plan, build a blueprint.
  • Don’t let the day, the week, the quarter, or the year get away from you.
  • Periodization is the key to staying on track for larger goals.
  • Optimism is great, but you do have to execute on your plan.
  • Work is anything you are doing when you’d rather be doing something else.
  • Don’t allow others to sidetrack you.
  • Don’t suffer fools.

Les admitted he has been well out of his comfort zone while getting his new winery Element 79 Vineyards up and running. One of his mantras during this time has been, “When was the last time you did something for the first time?”

Foundational Book

The one book that has influenced Les’ life and career more than any other is Jim Rhon’s classic 7 Strategies for Wealth and Happiness. I wholeheartedly endorse it as well. It has been foundational in helping me think big and execute on those ideas.

Exciting New Journey

Les and Sharon are deservedly proud of their new endeavour Element 79 Vineyards.

I, like many of Les and Sharon’s friends, think that they have the best exit strategy on the planet. They are following their passion and really are enjoying the hard work that taking on this new challenge is bringing them. I would encourage you to check out their website HERE to see if you are lucky enough to live in a state where they can ship their wine. And Yes, that picture is actually their vineyard.


Contest Announcement!

I have an exciting announcement!  By popular demand, I am bring back the contest where you and your whole team can win a copy of my eBook: Disturbing Questions: Making The Decision Maker Uncomfortable.  I have received numerous emails and comments on the blog that many of the sales leaders for Aflac, Colonial Life,  and a other carriers are using this podcast as part of their Monday Morning Meetings.  I CAN’T BEGIN TO TELL YOU HOW HUMBLING THAT IS TO ME….  So here is what I am going to do.  Each week I am going to pick a “Sales Team of the Week” and send them each a copy of my eBook.  To enter this contest all you have to do is email me a picture of your sales team huddled around a computer screen showing the Success Is Voluntary website.  Please include a list of who is in the photo and their email addresses so I can send them a link to the book!  That’s it!  Pretty simple right?

My email address is tim@successisvoluntary.com

Thank You For Listening

Hey! I really appreciate you listening to the podcast and would love it if you would be so kind as to rate the podcast on iTunes.  To do that, all you have to do is go to http://successisvoluntary.com/iTunes and follow the instructions.  It will take you less than 30 seconds and would be a huge help to me as it will keep the podcast towards the top of the business charts in iTunes which will help new people discover it.

I look forward to seeing you back here next week, in the meantime, don’t forget that everything you do in this business is voluntary.  Including success!!!

Tim Martin

Author: Tim Martin

Tim has spent the last 22 years in the VB sales world. During that time he has recruited and trained over 2,000 agents to get people to do what they should, but wouldn't do if we didn't come along. In addition to his leadership rolls at the two largest VB carriers on the planet, Tim has worked with outside organizations through consulting and sales coaching. His energetic and humorous key note addresses have also inspired and electrified audiences throughout the United States. Currently Tim is also working on his first book "Success Is Voluntary." Tim and the lovely Dizzy D reside in Peoria, Arizona. They have been married for 29 years and are the proud parent of two gorgeous grown young women, Brittny 27 and Victoria 25.

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