SIV #054: Geoff Woods – The ONE Thing

Geoff Woods

“If you chase two rabbits, you will not catch either one.” – Russian Proverb

Geoff Woods

Geoff Woods is the Vice President of The ONE Thing and the host of The ONE Thing Podcast which is in the top 5% of all podcasts in the world.

After hearing the Jim Rohn quote that “you are the average of the 5 people you spend the most time with” Geoff set out on a mission to surround himself with high-level CEOs and successful entrepreneurs.

Fast forward just 10 months, Geoff went from employee to entrepreneur, launching a company with the co-authors of the best selling book The ONE Thing.

Geoff has been featured in and is on a mission to teach people how to take back control of their time and get clarity on how they want to invest it.

The ONE Thing Book

In 2012 Gary Keller (as in the founder of Keller Williams Real Estate)  and Jay Papasan released the book: The ONE Thing. It has been incredibly successful, selling over 1 million copies and was a #1 Wall Street Journal Bestseller.

I first consumed The ONE Thing via Audible, which was great, but I am so glad I went back and bought a physical copy to be able to see the multiple charts and infographics it contains.

Since reading the book, it has kind of been annoying… but in a good way. I hear their phrase, “What’s the ONE thing I can do, such that by doing it, everything else will be easier or unnecessary?”” Over and over and over again rattling around in my head.

It is a great question that will help you clarify where your PRIORITY must be. But please know that it will also force you to say no to a lot of good things you could be doing so that you can focus on the most important thing.


The entire book is based upon this simple question: What’s the one thing I can do, such that by doing it, everything else will be easier or unnecessary?

Things Geoff and I talked about:

You can be happy but not have fulfillment.

The pain of staying the same has to be high enough to take action and make changes.

You are the average of the five people you spend the most time with.

The importance of being intentional about growth.

How limiting beliefs almost kept him from talking to his now boss, Gary Keller.

The two questions you can ask to serve others: What are you working on? How can I help?

Look for people who have been where you want to go.

The lie that everything matters equally and how it pertains to hiring and recruiting.

If your business plan doesn’t fit onto one page, how are you ever going to get everyone on the same page?

Don’t even think about the #2 and #3 items on your list until you’ve earned the right to by mastering #1

The ONE Thing that matters to a new salesperson: Lead generation.

The Pareto Principle and how people act like it doesn’t exist.

Think big but act small.

When you apply constraint, all of a sudden you get clarity.

Time block so that your calendar matches your priorities.

Most calendars look like a parking lot for everyone else’s priorities.

The habit of asking deadly questions.

Asking yourself, “What’s the one thing you are not doing?”

“People don’t decide their futures. They decide their habits, and their habits decide their futures.” – F.M. Alexander

What’s the ONE Thing you can do, such that by doing, it would guarantee that you get an absolute incredible return on the investment of the time you just invested in this episode?

Books We Talked About

Just Click On The Covers For More Information

The ONE Thing – Gary Keller and Jay Papasan

Time Traps – Todd Duncan

Rich Dad’s Cash Flow Quadrant – Guy Kawasaki

Fierce Conversations – Susan Scott

Multipliers – Liz Wiseman


Where To Find Geoff

Twitter: @geoffwoods

Twitter: @the1thingbook


Tim Martin

Tim Martin

Tim has spent the last 22 years in the VB sales world. During that time he has recruited and trained over 2,000 agents to get people to do what they should, but wouldn't do if we didn't come along. In addition to his leadership rolls at the two largest VB carriers on the planet, Tim has worked with outside organizations through consulting and sales coaching. His energetic and humorous key note addresses have also inspired and electrified audiences throughout the United States. Currently Tim is also working on his first book "Success Is Voluntary." Tim and the lovely Dizzy D reside in Peoria, Arizona. They have been married for 30 years and are the proud parent of two gorgeous grown young women, Brittny 29 and Victoria 26.

Leave a Reply

Your email address will not be published. Required fields are marked *