SIV #066: Gerry Sandusky

Gerry Sandusky joins the Success Is Voluntary podcast

I was introduced to today’s guest, Gerry Sandusky by my good friend Eric Silverman. And just to be clear from the very beginning, this is not the same Jerry Sandusky that was convicted of child molestation while a football coach a Penn State.

Ok. We got that out of the way.

This Gerry is the play-by-play announcer of the Baltimore Ravens. How cool is that!?!? But that’s not why I asked him to come on.

You can imagine, his climb up the broadcasting ladder was arduous. Along the way, he had the opportunity to meet a vast amount of very influential people. He noticed some of these people were horrible communicators once they got to the front of the room to speak. Gerry decided to do something about it and he started a coaching company to teach people how to give presentations that Engage, Amaze and Influence their audience.

In our industry, I can’t imagine a better outcome whenever you make a presentation, whether you are trying to convince a Decision Maker to let you see their employees, or sharing the value of your coverage with those employees.

I loved talking with Gerry! I felt like I attended a master’s class for free!

Things Gerry and I Talked About

  • Your audience wants to be engaged, amazed, and influenced
  • How he became the play-by-play voice of the NFL’s Baltimore Ravens
  • Sports is the ultimate merit-based rewards system. Sales is a close second.
  • You are drawn to that level of competition or repelled by it.
  • Why he worked for 1.5 years for free at a Miami TV station.
  • Sales is a distance sport. It isn’t a sprint.
  • Smart people want to impress their audience. This doesn’t work.
  • The audience is in your corner.
  • You must be willing to have the pluck to suck.
  • The easier someone makes something look, the harder they’ve worked.
  • The higher up someone goes in the organization, the less likely is anyone to tell them they aren’t good at something.
  • Coaches need to lift people up. Not beat them up.
  • Skillset + confidence = Magic!
  • Three biggest mistakes people make when giving a presentation.
    • Read PowerPoint slides
    • Too much information in their presentation. If you info dump you lose control of what the audience takes away from your presentation.
    • Too married to their agenda – lose connection.

Don’t pay too much attention to the path everyone else has created. Just pay attention to the goal you’re trying to reach. Feel free to cut your own path through the woods. Because sometimes the path you cut is a path other people would tell you ahead of time you can’t possibly get through that way. And by not knowing that, you do get there that way.” – Gerry Sandusky.

Books We Talked About

Click on covers to learn more.

The 7 Habits Of Highly Effective People – Stephen Covey

Men Are From Mars, Women Are From Venus – John Gray, Ph.D.

Lincoln – Gore Vidal

Where To Connect With Gerry


Twitter: @GerrySandusky


Tim Martin

Tim Martin

Tim has spent the last 22 years in the VB sales world. During that time he has recruited and trained over 2,000 agents to get people to do what they should, but wouldn't do if we didn't come along. In addition to his leadership rolls at the two largest VB carriers on the planet, Tim has worked with outside organizations through consulting and sales coaching. His energetic and humorous key note addresses have also inspired and electrified audiences throughout the United States. Currently Tim is also working on his first book "Success Is Voluntary." Tim and the lovely Dizzy D reside in Peoria, Arizona. They have been married for 30 years and are the proud parent of two gorgeous grown young women, Brittny 29 and Victoria 26.

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